Healthcare Staffing Companies

6 Reasons Why You're Losing Candidates


March 13, 2020

Staffing Agency Front Door

Having a smooth travel nurse candidate experience is so important for the success of a healthcare staffing agency. From healthcare staffing software to travel nurse and allied health recruitment tactics, every move a staffing agency makes has an impact. Fortunately, the healthcare staffing industry is seeing a new wave of innovation in technology, consulting services, conferences, online resources, and more. Building a toolkit and strategy for success is easy for those with an open mind and willingness to change.

What steps is YOUR staffing agency taking this year to stay ahead of the curve?

Understanding the leaky funnel.

So your recruiters are bringing in qualified nurses and allied professionals who are excited to work with your staffing agency, but when it comes to the new hire and onboarding process, they’re not quite making it across the finish line. You’ve found a quality candidate, they’re excited about your travel nursing opportunities and now it’s time to start the application process… but *woosh* they’ve vanished, ghosted, disappeared. Why?

Could it be operational inefficiencies within your agency? Inadequate staffing software? Ineffective recruitment strategies? A messy onboarding process?

Any or all of the above can be the cause of this leaky funnel. Unfortunately, connections will continue to be missed until things are repaired.

6 Reasons Why You’re Losing Candidates

…and tips for keeping them.

1. You don't have mobile-friendly onboarding.

2. You're still communicating via email.

3. You make talent download (another) app.

4. You ask candidates to fill out the same info in multiple places.

5. You require candidates to access too many separate systems or platforms.

6. You ask for texted pics of social security cards or emails of medical records.

Differentiate your agency with a GREAT candidate experience!

Operational inefficiencies in the new hire process result in loosing quality candidates, fast. Healthcare professionals are busy. In travel healthcare, candidates are often are dealing with the new hire process multiple times a year with different staffing agencies. Sometimes even multiple agencies at one time. This leaves limited patience for a slow and confusing onboarding processes.

A confusing, overwhelming, or hard to use process will quickly create barriers to starting a job with a new staffing agency, especially when there are several other agencies simultaneously screaming for that candidate’s attention. It’s a major loss when a recruiter connects a qualified nurse or allied professional to a great contract, but drop off occurs because of a difficult onboarding process. The candidate experience you’re providing to your traveler might be directly resulting in missed opportunities for you and your agency.

Improve My Candidates' Experience

First Impressions are Everything!

When it comes to the new hire process a top notch user experience is not the future, it is the current. Healthcare professionals are demanding a frictionless hiring process that respects their time and sensitive information. Remove the friction, provide data security, and give a user experience that showcases how your agency operates.

Your first impression tells a lot about how the next few months will be should a nurse choose to work with you. Don’t spoil it with unneeded confusion and frustration from the start. Providing a rockstar onboarding process that measures up to the quality of your staffing agency is critical when interacting with today’s healthcare workforce.

Implementing mobile friendly healthcare staffing software is one way to increase your success, but it’s definitely not the only way. Your recruitment strategy plays a massive role as well. If your agency is in need of a recruitment strategy revamp, or you want to be sure your team is unified in its approach with recruiters using tactics that work best for them, check out Moxie Mentoring. They help travel nurse staffing agencies get the most value from their recruitment team and more. The value working with an experienced group such as Moxie can bring to your organization might surprise even the most experienced industry leaders.

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