Healthcare Staffing Companies

Recruit Healthcare Professionals through Social Media Marketing

Kamana

January 20, 2021

Matching qualified candidates to your clients’ needs is your main goal in running a successful healthcare staffing agency. With the popularity of social media, learning how to recruit healthcare professionals on these platforms is critical for your business growth.

Healthcare professionals searching for work on social media have needs and requirements that are as unique as the job qualifications coming from your clients. Finding the perfect fit when considering profession, specialty, availability, pay, qualifications, etc. means recruiters must screen and qualify dozens, sometimes hundreds, of potential candidates to find the one that’s a perfect fit. It’s a numbers game. Without a strong and growing pool of potential candidates, recruitment teams struggle to quickly and appropriately fill needs.

Attracting Qualified Candidates

Attracting qualified candidates is key to building a healthy network. Successful marketing doesn’t need to be expensive, but it should be well placed, timely, consistent, and add value.  As many travel healthcare professionals frequent social media channels, it’s important to know which channels they prefer.  If you know that Facebook is a popular channel for your candidates, then that’s where you’ll spend your time.

Let’s look at some of the ways to recruit healthcare professionals, by capturing their attention, nurturing relationships, and articulating why candidates should apply with your agency.

6 Ways to Amplify Candidate Lead Generation

Let’s look at some of the ways to recruit healthcare professionals, by capturing their attention, nurturing relationships, and articulating why candidates should apply with your agency.

1. Get in front of your audience.

2. Transparency is key.

3. Make it easy to apply.

4. Show what you have to offer, that others don’t.

5. Think about scale and automation.

6. Post content regularly to build your following.

How to Write your Social Post

Attractive job posts look like this (make sure to include your unique Kamana link!):

Avoid This!

Looking for RNs in California. Must have 2 years experience in Med Surg. Email jennifer@platformhealthstaffing.com if interested.

Summary

Understand the Signs of the Times.  All throughout 2020 and as we move into 2021 nurses and other healthcare professionals have A LOT of job options MORE than before. The COVID-19 pandemic has opened the door for inpiduals who didn’t previously travel to travel, make more money and have the flexibility to work how, when and where they want to all of the time.  The demand is much greater than the supply and this has created a huge shift in the industry and changed the ways to effectively recruit and market your brand. Be ready to shift in the direction the industry is moving and post those jobs on social media!

Get Kamana for Business

Special thanks to Shemeka Jones of Nurse Owned Staffing Agencies for collaborating on this post! As a travel nurse herself, Shemeka mentors, coaches, and supports others who want to become a travel nurse recruiter or start their own healthcare staffing agency. Learn more about Shemeka and NOSA.


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